How to Create SEO-friendly Lazada Product Titles and Increase Search Traffic? [in 4 Easy Steps]

E-Commerce Aug 16, 2021

SEO is a hot topic for online sellers, and understanding it can help to increase traffic and sales for your store.

In this blog post, we will discuss SEO for Lazada product titles in two parts:

  1. What is SEO, and how can it help your Lazada store?
  2. How can you optimize SEO for your Lazada product listings?
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What is SEO?

The full form of SEO is Search Engine Optimisation. Chances are that you already knew it, but what’s more important is what SEO can do for your product listings.

To understand this better, let’s look at our all-time favorite example - Wooden chair and what keywords the following 3 customers use on Lazada search to purchase it.

When Ameena searches for a “Dining table chair,” do you think Robert’s “Office chair for home” would appear? Of course not. This is because Lazada tries to show Ameena the product that best fits her needs, and an “Office chair for home” does not match Ameena’s search.

As the seller of this wooden chair, we want all our potential customers to find our product. To do this, we need to convince Lazada’s system that our wooden chair is a good fit for Ameena, Robert, and Aly.

Thus we need to ensure that our chair’s product listing title includes all the relevant search terms they might search for. Doing this process is what search engine optimization or SEO is all about!

The benefits of having a good Lazada SEO title are that you can:

  • Enjoy higher traffic and sales from Lazada search.
  • Increase brand awareness of your products by consistently showing up in relevant searches.
  • Use the main keywords from your SEO research for further traffic boosts by using Lazada’s sponsored search.
  • Recognize and track your closest competitors by scanning other products showing up in the same search results.

Now that you understand why you need SEO for your product listings, let’s jump into our second section: HOW exactly can you optimize SEO for your products?

Did you notice that they are looking for the same product but for different reasons?


Shahbaaz Ali

Along with May Thawdar Oo

Above everything, I focus my energy helping businesses and entrepreneurs grow their e-commerce ventures. Passionate about community building, e-commerce tech, and productivity hacks!

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